Brand Guidelines
We have created this space to give our teammates around the globe a single destination that defines the Populous brand and offers guidance on how to bring our brand to life through copy and creative expression.
Our brand is our reputation.
It is a product of the ways we consistently engage the audiences we serve — our teammates, clients, investors, vendors, and the communities we design for. It's reflected in our projects and the relationships we cultivate — how we make them feel after they engage with us or experience the places we design.
You will find explanations of the foundational elements
upon which we build our promise – our mission, vision, and
values — and guidance on the visual design elements that
represent us — our logo, fonts, color palette, image style, and
tone of voice.
Think of brand as a living, breathing reflection of Populous
and this guide as your means of knowing exactly what we’re
promising and how we’re bringing that promise to life as our
company and culture continue to evolve. This consistency
builds trust and recognition with our audience, reinforcing
our message and values. Following the brand guide helps
us present a unified and professional image, enhancing our
brand’s credibility and impact.
